A gentle but thorough cleansing shampoo that helps treat fine, straight hair to look, feel and behave like naturally full, thick hair.Gently cleanseskeeps hair clean longerideal for fine, straight hairApplication: Apply to wet hair, lather and rinse. Then use the full conditioner.free from parabensphthalate freesafe for chemically treated hairsulfate free (no SLS/SLES)silicone freecolor safePETA-certified (cruelty-free)recyclable materialsThe 1 liter version is delivered without pump!This can be found and ordered under the article number 2500965.fullTransforms fine, straight hair to look and feel naturally thicker. Special patented technology is used to give you the lasting, revivable fullness you've always wanted.Living proof, we are rooted in innovation.In 2005, Living proof was launched by two types of founders who complement each other brilliantly: Biotech scientists who were unbiased by what was needed in beauty and industry-leading stylists who were tired of putting up with the limitations of conventional products. Together, they launched a revolution in hair care, pioneering breakthrough, silicone-free products with patented technology from MIT.The fresh, innovative approach was long overdue. Twenty patents later, Living proof has won more than 150 awards for breakthrough ideas in the industry and solving hair care's toughest problems with 50 unique products. The drive to produce only the best for your hair has only grown stronger as a result. We continue to break through industry standards to create innovative products.We will enchant your confidence, your attitude and your everyday life.We are the science. You are the Living proof®!