Color for all. With Colorance, Goldwell delivers what colorist:inside need - rich, shiny color with an amazingly healthy hair feel:Gloss for fantastic shine.Multi-dimensional luminous shades.Gray coverage for a natural look.Deepen and refresh any shade.Colorance can do it all. COOL PROTECT TECHNOLOGY: In all Cool Blonde and Cool Brown Shades for blonde and brown tones that stay cool with up to 80% color stability.