Inspired by the Japanese art of minimalism, Nendo - clay in Japanese - Definer is a texturizing styling cream that defines strands, gives strong hold and adds texture for a matte look. The creamy texture creates a casual out-of-bed look. It adds texture to the hair and creates a matte look with a strong but moldable hold.Application: Distribute a small amount of the pomade in the hands. Apply to dry or towel-dried hair and work in. Use at the roots for a controlled look or for definition in the tips.