The John Frieda Violet Crush collection: As diverse as blonde tones are, so are the possibilities of unwanted discolorations. John Frieda Violet Crush specifically counteracts yellow and orange tints with complementary colors and offers the right helper for every blonde emergency - for effective color correction. It transforms discolored, yellow/orange-tinged hair back into irresistibly cool, even and radiant blonde! With purple pigments, Free of ammonia and peroxides- Neutralizes gradually unwanted yellow tint!Application: Gently massage into the hair - Lather - Leave on for 1 minute - Rinse thoroughly - Then use the Violet Crush Conditioner.Result: neutral, cooler and radiant blonde.