WHAT IT IS. A no-filter primer that instantly firms, tightens and refines the appearance of skin for flawless makeup application. Fine lines and pores appear temporarily reduced with Firm-A-Tite™, a blend of skin-firming silicates and algae extract. 3% BarPull enhances the immediate effect, while moisturizing and providing long-term anti-aging skin care. Elastiflex IQ™ helps realize a smooth and elastic appearance in the long term. Universal self-adjusting tint leaves skin looking healthy and even toned. Easy to apply for daily use and suitable for all skin types; even those with less advanced signs of aging. FFOR WHOM. Younger Millennials and Generation Z who dominate the skincare market and desire less dramatic firming and tightening than older Instant FIRMx® Temporary Face Tightener customers.Directions: Shake well. Apply a thin layer sparingly to freshly cleansed, dry skin. Remain expressionless. The product dries within 3 to 7 minutes. When your face feels tight, proceed with makeup application. TIPS: Instant FIRMx® No-Filter Primer works best on clean, dry skin. If you need additional hydration and must use a serum or moisturizer, allow the products to fully absorb and dry before applying Instant FIRMx®. Apply under makeup or alone for a beautiful, natural-looking, skin-perfecting finish. For external use only.