This purple gel formula transforms into a luxurious lather that removes build-up and neutralizes brassiness to revive the brightness of a fresh blonde. The result is a beautiful, radiant and luminous blonde. Florentine iris and a blend of violet pigments correct unwanted brassy and yellow tones. Almond butter, rich in omega-6 fatty acids, provides visible shine. A rich vitamin care complex leaves the lengths feeling nourished.Application: Apply to wet hair, gently lather and rinse thoroughly. Follow with The Shade Variation Conditioner Baby Blonde to detangle and protect the hair.