Color Wow Speed Dry is a blow dry spray without alcohol. Reduces blow-drying time by up to 30%.The problem: Prolonged blow-drying causes color loss (due to heat) and hair breakage (due to the tension of blow-drying and dehydration).The solution: Speed Dry shortens blow-drying time by up to 30%.breakthrough alcohol- and silicone-free technologythe polymer acts like a film that contracts to squeeze out excess water while preventing critical fluid loss.the hair dries faster without dehydratingthe mixture of keratin proteins and silk amino acids helps to increase elasticity and resistanceApplication: After shampoo and conditioner, towel dry the hair. Spray Speed Dry blow dry spray generously on hair and comb through. Use other styling products as desired. Blow dry and finish. If desired, apply cocktails before Speed Dry. It is not necessary to use Speed Dry with Dream Coat.