ROUGE PUR COUTURE THE BOLD is where intense gloss color meets moisturizing comfort. The lipstick has high-coverage pigments that give the lips nourishing shine with 40% nourishing ingredients. Poppy flower extract provides suppleness and grape seed oil for long-lasting color. Thanks to its innovative formula, ROUGE PUR COUTURE THE BOLD is noticeably moisturizing, non-sticky and long-lasting. Highly opaque color pigments with a light feel provide a pleasant finish. The lipstick comes in a noble black / gold case with the iconic YSL logo.Application: 1. for a perfect result, highlight and fill the contours of the lips with Touche Éclat Concealer. Distribute the lipstick evenly on the lips.