"Fast-acting hair care for strengthening the hair structure. Minimizes hair breakage and restores shine to damaged hair. When time is of the essence... then """"In A Flash"""" is exactly the care product your hair needs to strengthen it. The effect on the hair structure unfolds in just seven seconds - new hair bonds are formed and the hair becomes up to 20 times more resistant to breakage when combed. Thanks to its unique formula, the hair care transforms from a liquid to a creamy substance on contact with water, which can be easily worked into the hair where it unfolds its protective effect. Hair that is already damaged or brittle in particular benefits from the lightning-fast effect, which is also color-safe and does not weigh the hair down, resulting in a feather-light, silky shine. PS: There is no pH value stated on the product as it contains so little water that it has no pH value.Application: First wash the hair with Defy Damage Protective Shampoo. Dry the hair a little with a towel. Now you can work the product in. Start at mid-length and work your way to the ends. Massage the product in until the substance has become creamy. Then leave it on for 7 seconds and rinse thoroughly at the end.AVOID HAIR DAMAGE IN ADVANCE! JOICO's Defy Damage hair care range protects all hair types from the fatal effects of daily heat styling, UV rays and environmental influences - factors that make hair dry, dull and lackluster. Our revolutionary hair protection formulation protects and strengthens the hair structure for instantly visible and noticeably healthier hair. THIS IS WHY YOU'LL LOVE IT: As salon care, at-home care and beyond, Defy Damage provides powerful protection against all causes of hair damage. AT-HOME CARE for strong hair bonds & long-lasting color. Hair-protecting formulas at every step of care - cleansing, conditioner, weekly regeneration, daily care - the Defy Damage home care range has you covered (literally) from start to finish: 80% less hair breakage* 5 x stronger hair* Preserves more than 90% of color vibrancy** Visible results after the very first application Makes hair silky soft and gives it a healthy shine *Prevents hair breakage when combing damaged hair during heat styling; when using Defy Damage Shampoo and Masque compared to a non-nourishing shampoo **After 10 washes; when using Defy Damage Shampoo and Masque"