Special shampoo for blonde hair. The special black pigment contained in the new icy blond series neutralizes and counteracts unwanted yellow / orange or brassy tones in blond hair. It gives delicate ash tones to light blonde or platinum blonde hair and prolongs color retention in gray or silver tones.Grape seed oil: Known for its softening and nourishing effect. Provides protection and care for the scalp and hair. Integrity 41®: Antioxidant complex from sunflower seeds that guarantees long-lasting color. Milk proteins: Strengthen and nourish the hair structure.Quinoa proteins: Protect hair color and prevent fading, soften hair and add shine. Amino Acid Complex: Strengthens hair, makes it more elastic and prevents hair breakage. Rei oil: Known for its antioxidant properties, it nourishes and conditions the hair.How to use: Apply evenly to damp hair, leave on for a few minutes and then rinse. For a more intense result, leave on a few minutes longer.