Burberry presents Hero, the first fragrance by Riccardo Tisci for Burberry.A new masculine zeitgeist that deals with duality and the power of the animal kingdom. A man in search of transformation and metamorphosis as an expression of modern heroism.Burberry's vision of modern heroism challenges traditional stereotypes of masculinity. We encourage men to transform, to find the courage to embrace themselves in order to achieve extraordinary things.Man and horse mirror each other's movements and push their physical limits. They transform into a mythical creature that stands as a metaphor for personal transformation. A new man. A new hero.Burberry Hero is surprising and adventurous, combining opposites such as strength and subtlety, power and sensitivity, athleticism and creativity.Burberry Hero fragrance represents a captivating combination of strength and freshness, and represents a modern man's balance between strength and sensitivity.Burberry Hero deodorant will make you feel fresh all day long. The natural formula contains cedar wood from three mountains, combined with aromatic juniper, black pepper and bergamot for a fresh, woody scent.How to use: apply Burberry Hero Deodorant for men to clean, dry skin. A single layer is enough for all-day protection and fragrance. Founded in 1856 by Thomas Burberry, BURBERRY is guided by the principles of British design, innovation and master craftsmanship. The BURBERRY fragrance collection reflects the company's philosophy: the classic and distinctive scents are presented in masterfully crafted glass flacons and captivate with scents inspired by music, fashion, the city of London and British icons.