Unlike other clarifying shampoos, Living Proof's is a non-stripping formula that doesn't overcompensate with conditioning agents. This creamy, foaming formula provides a weekly reset, removing build-up to keep hair cleaner for longer* and revealing your hair's natural brilliance.Improves color vibrancyHelps keep hair cleaner for longer*Cleanses thoroughly without staining the hairRemoves product and dirt build-up, excess oil and heavy metals deposited by hard waterLeaves hair soft, shiny and manageable*When used with Living Proof conditionersApplication: Use weekly in place of your normal shampoo. Apply to wet hair. Lather. Wait one to two minutes, then rinse. Follow with a conditioner or mask.