Neutralizing shampoo for blonde hair types for a cool, radiant blonde.With the sulfate-free Blonde Life Violet Shampoo you always keep a cool head. The rich lather gently cleanses and uses violet pigments to neutralize unwanted warm tones, leaving blonde icy cool. It preserves the healthy appearance of the hair and gives brilliant shine. Is also perfect as a home hair care for naturally gray hair or silver colored hair. Application: Apply to damp hair. Lather and leave on for 1-3 minutes. Rinse and continue with Blonde Life Violet Conditioner. Frequency of use: 2 times a week.