The Lancaster Golden Lift Tightening Seruml is a specialized skincare product designed to reverse the signs of skin aging caused by light. This serum provides immediate firming and tightening, visibly reduces pigmentation and wrinkles, and improves skin elasticity in the long term.The firming serum uses an advanced technology that contains a powerful combination of retinol, retinal and a di-peptide complex. These ingredients not only promote collagen regeneration, but also support the restoration of the skin's elastic fibers. The innovative technology has been proven to increase the production of elastin by 158% and collagen by 50%. In addition, the serum contains instant firming ingredients for an improved lifting experience. The texture of the serum is silky and milky and is suitable for sensitive skin. After just 2 weeks, the skin feels firmer and after 4 weeks, pigmentation and wrinkles are significantly reduced, especially in the jawline, cheekbones, temples and nasolabial folds.The Golden Lift Tightening Serum was developed to combat photo-ageing and offers proven results: After 2 weeks, all users experience a noticeable tightening of the skin and improved elasticity. After 4 weeks, there are visible improvements in pigmentation spots and wrinkles in the facial areas mentioned.Proven results:100% skin feels firmer after 2 weeks**100% improved elasticity after 2 weeks**Pigmentation spots and wrinkles are visibly reduced after 4 weeks**4 areas of the face are visibly firmer after 2 weeks: jawline, cheekbones, nasolabial folds and temples***In vitro test, technology tested on normal human fibroblasts.**Consumer test with 73 women after application of Golden Lift Tightening Serum twice daily in the morning and evening.Application: For optimal results, apply to cleansed face and neck in the morning and evening with gentle upward movements before your daily face cream. Take three drops of the serum and apply the serum with gentle upward movements, starting under the chin and tracing the underside of the jawline. Then make the same movement from the cheekbones to the temples and from the temples to the hairline. Next, make sculpting movements with your fingertips to gently tap the product in from the nasolabial folds outwards to the temples.