36 hair washes with color protection. 3 days of long-lasting shine. Here's how to keep your new favorite shade. The transformative rinse-out treatment loved by Bb.Pros protects color from fading and provides outstanding shine + smoothness - in just one minute. Formulated with our PRO ColorShield, this pigment preservative smooths and seals the cuticle for brilliant color that lasts.Application: Apply to damp hair after cleansing with Illuminated Color Shampoo. Leave on for 1 minute and then rinse thoroughly.