Inspired by the Japanese art of minimalism, Umou - feather in Japanese - Hold is a lightweight styling cream ideal for short to medium length hair. It gives strong hold while preserving the suppleness of the hair without weighing it down. For a matte finish. Especially for defined, controlled, smooth styled looks. With heat and moisture protection.How to use: emulsify a small amount of product in their hands to warm. Gently sweep the hair cream through damp or dry hair. Brush through or let dry naturally.