DAY Mascara is the perfect mascara for a natural eye look - every day. The particularly slim mascara brush with short bristles separates the lashes particularly well and ensures that each individual hair is evenly coated with color when applying mascara just once. The lashes can be applied quickly and easily without smudging, crumbling or sticking together. In the evening, the product can be removed with an eye make-up remover. The special feature of the color is the matte finish, which creates a very soft and casual look and deliberately avoids too much drama around the eyes. The Day Mascara was specially developed for easy application, mess-free dispensing and long-lasting hold. The waxy texture is therefore rather dry and ideal for keeping lashes in shape. With each application, the brush collects more product and after just a few applications, the texture becomes even smoother and easier to apply. This type of texture is excellent for layering: Apply several layers for more effect. Ophthalmologically tested, vegan & 100% cruelty-freeFor length & perfect separation of the lashes thanks to silicone brushesDefined and curved lashes for a natural everyday lookLasts all day without smudging or crumbling thanks to special formulationSuitable for sensitive eyes and contact lens wearersFree from silicones and fragrances Application: The lashes should always be mascaraed from the bottom upwards so that the color is applied most at the end of the lashes. Place the mascara brush at the bottom of the lashes and then apply mascara upwards in small zigzag movements. This gives the lashes more volume and curl and does not weigh them down in length. The movement also ensures that every single lash is covered with color all around and separated beautifully. TIP: Pumping the mascara brush up and down quickly can dry out the mascara more quickly because this technique causes too much air to get into the bottle. It is better to turn the brush in the bottle in one direction before pulling it out, as this distributes the mascara evenly on the bristles and avoids "pumping" air or bacteria into the bottle unnecessarily.