What it is: Eyeshadow palettes inspired by our less-is-more approach to beauty and designed to flatter every skin tone. Each artist-curated palette contains 5 eyeshadows in coordinating shades and finishes for looks from natural to expressive. Application: Apply a lighter, matte shade to the lid and then blend a darker shade in the crease. Apply a metallic shade in the inner corner of the eye and in the center of the lid. Finally, apply a deep shade along the lash line.