Color for everyone. With Colorance, Goldwell delivers what colorists need - rich, shiny color with an amazingly healthy hair feel: Shimmering blonde that lasts 41%* longerExceptional shine and maximum performance in just 10 minutesSuitable for all hair types and textures Always use a 2% System Developer Lotion. Colorance can do it all. COOL PROTECT TECHNOLOGY: In all Cool Blonde and Cool Brown shades for blonde and brown tones that stay cool with up to 80% color stability.