"Color Wow One-Minute Transformation Styling Cream provides instant hold when the hair loses its shape. Achieve the look of smooth, sleek, freshly blow-dried hair without having to wet it. Perfectly shimmering styling cream.The Problem: By the second day, hair has lost its shape and elasticity and looks limp and frizzy.The solution: One-Minute Transformation, for on the go """"blow-dry"""" in the tube!the fast-absorbing cream moisturizes, eliminates frizz and creates a smooth surfacea quick and easy alternative to blow-drying when there's no time to shampooperfect for styling a man's hairperfect for separating, defining, shining and hydrating waves/curls without destroying the curlsunlike most styling creams used on dry hair, it does not leave a waxy, greasy residue on the hairrich in omega 3 and avocado oil, which can immediately penetrate the hairHow to use: use a coin-sized amount and rub it in your hands to activate the product. On dry hair, smooth problem areas and then brush through to create a shiny, frizz-free finish. For a stronger effect, blow-dry individual sections over a round brush."