The award-winning Lash Lift Mascara lengthens, lifts and defines lashes. Unlike most mascara brushes, which do not coat the first third of the lashes, the innovative narrow brush design begins to color the lashes at the base, creating an optical lengthening effect. The lashes become an eye-catcher! The mascara adds curl, opens up the eyes and gracefully fans out the lashes, while the microfibers it contains have a lengthening effect. The active ingredient formula has a 'tube' technology, coats the lashes, does not smudge and is easy to remove with water.Application: Place the mascara brush at the base (root) of your lashes and pull it slowly through to the tips in gentle, jerking movements. Excellent to use in combination with false eyelashes. Sweed Lash Lift works magic for those who have almost no lashes or have had a lash curl in the salon. No make-up remover is required to remove make-up, simply rinse off with warm water.