A simple organic formula with effective action! Without fluoride, surfactants and foaming agents. Without artificial additives: preservatives, colors, flavors or sweeteners. For clean teeth & a clear conscience!Organic and fair trade coconut flour and oil: coconut flour, traditionally used in India for oral care, together with coconut oil provides gentle and effective cleaning. Provides fresh breath and white teeth.Application. Apply Dr. Bronner's Toothpaste Peppermint to a wet toothbrush as with conventional toothpaste, brush your teeth and enjoy the fresh mint. Then rinse thoroughly.