The time is ripe for an innovative, nourishing and densifying mascara. All these qualities wrapped in sexiness and elegance and the Lash Queen Sexy Blacks by Helena Rubinstein is created. Even just the packaging of the mascara wrapped in lace, makes the Sexy Blacks Mascara a real eye-catcher. No wonder, then, that the outer packaging suggests the contents. Thanks to the creamy texture, consisting of a waterproof formula with densifying active ingredients and intense black pigments, the Helena Rubinstein Mascara conjures up an irresistible eye look. Different lengths of bristles coat even the finest lashes, creating an optimal mascara result.Application: Place the mascara brush directly at the edge of the lashes and pull it in zigzag movements towards the tip of the lashes. For more volume, apply another layer of mascara. Make sure you do this before the first layer has dried, otherwise clumps will form and the lashes will look stuck together. Use the narrow part of the brush to apply mascara to the lower lash line. Apply only a small amount so that you do not leave lash marks on the skin.