Its rich formula, based on NeoPrimer technology, smoothes and nourishes the cuticle, leaving hair supple, strong and moisturized. Shampoo for dry, damaged hairLeaves hair feeling sensual and silkyProvides weightless moisture and strengthens inside and outRich Clean is the ideal shampoo for the customer whose hair needs nourishment, is chemically damaged or exposed to daily stresses Application: Distribute evenly through wet hair. Pour an amount of shampoo into the palms of your hands according to the length of the hair. Emulsify between the hands and gently massage into the hair and scalp until a rich lather is created. Rinse thoroughly and repeat if necessary.