Give your hair softness and bounce with our ultra-cleansing shampoo. It effortlessly removes excess oil, dirt and build-up. Plus, it minimizes the damaging effects of hard water and air pollution. 3D chelating technology helps remove traces of heavy metals, while hibiscus cider vinegar and lemon peel extract deeply cleanse without stripping moisture. This antioxidant treatment for hair stressed by harmful urban influences is soothing and detoxifying while refreshing from roots to ends to restore pristine softness and shine.Application: Apply a small amount to damp hair and scalp. Massage to release the lather and then rinse thoroughly. Follow with conditioner.