Reduces yellow tint + Brightens blonde hair Gentle enough for daily use - the violet-tinted Paul Mitchell Platinum Blonde Violet Shampoo makes light to medium blonde, silver-gray, gray or white hair shine.
Effect: It neutralizes unwanted yellow tones and provides a clear, luminous shade, while nourishing ingredients moisturize and soften the hair.
Application: Massage into wet hair and leave on for 1-5 minutes.
Rinse out.
Repeat if necessary.
Follow with Platinum Blonde Violet Conditioner.
Warnings: A Avoid contact with eyes.
If side effects occur, discontinue use of the product.
If side effects persist, contact a doctor.
If product has come into contact with the eyes or adverse reactions occur, rinse with cold water! Keep away from children! May discolor fingernails, textiles and porous surfaces.
We recommend a highlighting test for bleached or very porous hair.