Lightening anti-yellow shampoo for blonde, naturally white and bleached hair. Gently cleanses the hair while its violet-blue pigments neutralize unwanted yellow and golden tones. Application: Apply to wet hair, massage until lather forms, then rinse thoroughly. Repeat if necessary. For best results, leave on for 3 minutes and then continue with No Yellow Conditioner. Warning: For external use only. Avoid contact with eyes and mucous membranes. If skin irritation occurs, rinse immediately with water and discontinue use. Keep out of reach of children.