John Frieda Bond Building Shampoo strengthens the hair and forms new bridges directly at the hair fiber.100% STRONGER HAIR / LESS HAIR BREAK: When using shampoo and conditioner compared to a shampoo without conditioning agentsVISIBLY REPAIRS, STRENGTHENS, NURSES: The Blonde+ Repair System Shampoo visibly repairs blonde damaged by lighteningBLONDE+ REPAIR SYSTEM: The BLONDE+ REPAIR SYSTEM series strengthens blonde hair damaged by lightening and forms new bridges directly on the hair fiberApplication: Gently massage the shampoo into wet hair, lather - Rinse well - For best results, use the Pre-Shampoo Treatment beforehand and then the Bond Building Conditioner.The BLONDE+ REPAIR SYSTEM series transforms dry, brittle hair into resilient, shiny hair - The Blonde+ Repair System visibly repairs, strengthens and nourishes blonde damaged by lightening - The Bond Building Shampoo strengthens and forms new bridges directly on the hair fiber - Formulated with Bond Building Plex - Environmentally friendly formulation - No dyes - Vegan friendly formula - Made from 35% recycled material