A repairing and strengthening shampoo that gently cleanses and softens hair, leaving it velvety soft and radiant. The protective anti-breakage formula with natural hydrolyzed protein makes this rich shampoo perfect for dry, damaged or bleached hair. How to use: Lather into wet hair and massage through to the ends. Rinse well. Hair type: All hair types. Safe for keratin and color-treated hair. Antonio Axu is a premium hair care brand from Sweden, created by renowned hairstylist Antonio Axu, whose expertise is rooted in the Scandinavian beauty tradition. Sweden is known for its minimalist, high-performance approach to beauty care, and Antonio Axu embodies this philosophy with clean, effective and luxurious hair care solutions.