Reduces yellow tint + Brightens blonde hair The violet-tinted Paul Mitchell Platinum Blonde Violet Conditioner keeps light to medium blonde, silver-grey, grey or white hair radiant and well-groomed. Effect: It contains violet pigments that neutralize warm, unwanted yellow tones for a cooler, more radiant color result. Nourishing ingredients make the hair supple and shiny. Application: First wash the hair with Forever Blonde Shampoo. Apply a small amount of conditioner to washed, damp hair. Rinse out. Style as desired. Warning: Avoid contact with eyes. If side effects occur, discontinue use of the product. If side effects persist, contact a doctor. Contains behentrimonium chloride as a hair care ingredient.