A purple shampoo with violet pigments that boost luminosity and effectively neutralize yellow and brassy tones in blonde, bleached and grey hair after just one use. The formula is enriched with ceramides that strengthen brittle strands damaged by chemical treatments, natural oat lipids that smooth and add shine, and amino acids that repair, moisturize and prevent breakage. Hair becomes brighter and healthier with a beautiful shine. Suitable for all hair types, especially blonde and gray hair. Vegan and dermatologically tested.Repairing ceramides - Strengthen damaged and brittle strandsMoisturizing natural oat lipids - Smooth and enhance shineStrengthening amino acids - Repair, moisturize and help prevent hair breakage Application: Apply to damp hair and scalp. Massage in until lather forms. Shampoo twice or more if necessary. For best results, leave on for 2 minutes or longer for a stronger neutralizing effect. Rinse thoroughly. Follow with Cool Blonde Conditioner to enhance the neutralizing and moisturizing effect.