Product Description
The gentle shampoo increases the vibrancy of the hair and protects the color from fading. 4x color-safe hydration and +90% instant vibrancy compared to untreated hair. Experience vibrant color with enhanced color vibrancy and shine that improves the look of color-treated hair. Formulated with our PRO ColorShield technology, this pigment-preserving shampoo, which is free from sulfate cleansers, protects hair color from fading. It also helps smooth + seal the cuticle for vibrant, locked-in color. Application: Massage into hair and work into a lather. Rinse and then apply Illuminated Color Conditioner. PRO TIP: Shampoo and condition with cold water to seal the cuticle.
