Product Description
Izumi Tonic strengthening shampoo with rice water for brittle hair.
Izumi - source in Japanese - strengthens and thickens the hair and is inspired by yu-su-ru, the ancient Japanese tradition of bathing the hair in rice water.
This light, transparent formula gently cleanses, strengthens and thickens the hair.
Hair is soft, supple and radiant.
Application: Apply to wet hair, massage and rinse.
Finish with Izumi Tonic Conditioner or Treatment and Izumi Tonic Serum.
Hero Ingredients: Inspired by yu-su-ru, the ancient Japanese tradition of bathing hair in rice water.
Using our precious rice water, known for its strengthening and thickening properties.
Results: Hair is up to 30 times stronger, denser and has a larger diameter, is protected from breakage and split ends are reduced by up to 91%*.
The hair is soft, supple and full of shine.
*Test results for shampoo + mask + serum.
